03-28-2008, 03:56 AM
Hi Michelle,
You are correct on all accounts you made in your post. Most people, who are new to starting a business, will fail because of lack of knowledge about managing a business. I think those who have skills in sells will probably do better than most but even having sales skills is not a guarantee because of all of the other aspects of having a business.
I too am a big fan of Robert Kiyosaki. I like how he discusses business in terms that a beginner can understand. I am that beginner.
ErnieB, the reason people hype about the promise of easy riches is because they believe that this is what will interest most people. Thus, bring people into their business. They don't realize that you such marketing methods will not keep people in the business. Inevitably, many of the people they bring in will quit because their needs are not being met. This is discussed in Michelle's post.
You can't really blame them. This is what they are taught. Many people starting a business were taught incorrectly on how to build a business.
In essence, building a business is about building relationships with others. People will only stay around when they feel that their needs are being met. As stated by Michelle, your business is not about you, but about those you serve, which are your customers and your business associates. This is what business owners should always keep in mind.