In their FAQ's I found this(bolding done by me)


Q: What about subsequent months? Are there any requirements to continue to receive EyeEarn shares?
A: Yes. After your initial activation month, to continue to receive shares, you must log in at the SFI Affiliate Center monthly and complete an EyeEarn Reactivation Form. The Reactivation Form consists of a short questionnaire, 1-3 brief marketing surveys, a confirmation of your active participation in EyeEarn, and your commitment to doing your online shopping through MaxMalls.com